Value By Design (VBD)
Markets are shifting rapidly. Improving individual departments is no longer enough. Organisations must redesign how value flows across the whole system.
The instinctive response is often to squeeze more from the existing structure - optimising departments or cutting costs within silos. But fundamental shifts cannot be addressed by simply tweaking old structures. Leaders must move beyond managing “boxes and lines” and focus on how value flows across the organisation.
"When you try to implement a brilliant new strategy with a broken process, the process will win every time"
Value By Design (VBD) helps organisations move beyond improving individual functions and instead optimise how the whole system works.
How the VBD process works
Value By Design (VBD) is a structured workshop series where leadership teams move beyond optimising isolated functions to redesigning the whole system around value creation.
1. Understanding the system and mapping the current flow
Leaders and their teams take an open systems view of the organisation to identify key stakeholders and exactly where work currently flows, slows down, or becomes trapped between functions
2. Designing the desired flow
Using customer and stakeholder needs as the starting point, leaders redesign how work should flow to deliver value more effectively and reduce unnecessary delays
3. Identifying implications
The team identifies the specific changes they need to make to processes, roles, and accountability structures to support the improved, redesigned flow
4. Implementing the transformation Leaders build a practical, "defect-free" transformation plan and establish feedback loops to ensure the new operating model consistently produces better outcomes in practice
The impact
When organisations redesign their operating model around value flow, they often see significant improvements in performance and customer outcomes.
Examples include:
€10M+
annual savings in distribution operations since 2017
£1M
reduction in construction costs through improved collaboration across the healthcare supply chain
7%
reduction in healthcare facility costs through better design and coordination
Beyond financial improvements, our clients experience:
- Faster delivery of products and services
- Reduced delays across departments
- Improved collaboration across teams
- Greater ability to capture customer opportunity before competitors
While Value By Design (VBD) ensures the organisation’s operating model is designed to deliver change, Increasing Organisation Effectiveness (IOE) develops the leadership capability required to drive it.
Together they help organisations move from vision and strategy to practical, sustained execution.
Learn about Increasing Organisation Effectiveness (IOE) →