Winning Business
Your problem: You have strong products and capable sellers, yet winning new business feels inconsistent and often based on individual heroics.
There is a better way.
Winning Business introduces your team to a repeatable, intentional sales system.
Winning business is a capability, not an event
When a structured sales system is missing, teams suffer from:
- Poor qualification: Wasting time on "unwinnable" bids
- Product feature centric pitching: Focusing on what you do rather than the client’s strategic hurdles
- Late entry: Entering the process after the requirements have already been defined
- Internal silos: Sales, marketing, project, and product/service teams work in isolation, often with some teams having limited-to-no involvement
The Winning Business system resolves all of these issues.
How we transform your sales process
The Winning Business process follows these four steps:
- Assessment: Together we benchmark your current approach, win rates and identify "internal silos"
- Bridging the gap: We determine the specific steps needed to move from heroics efforts to a successful, repeatable sales system
- The workshops: Together we design a tailor-made Sales Alignment Framework for your business (see below). We then apply it to realistic high-value opportunities. Your sellers are then equipped with a repeatable approach for sales success
The key components of successful selling
During stage 3 of the Winning Business process, we design a custom Sales Alignment Framework that includes:
Strategy: A defined, repeatable process for winning work
Insight: A deeper diagnosis process and understanding of client ambitions and marketplace hurdles
Differentiation: A value proposition that addresses your clients' issues and needs, and results in a value proposition that stands out from competitors
Alignment: An agreed approach to cross-functional contribution for every opportunity
Leading sales tools: Learned through applying to real world opportunities, not abstract theory
The outcome
Clients who have introduced the Winning Business system have seen the following outcomes:
- A client saw an increase in win rate from 1/14 to 1/3
- A client closed a £50 million deal and accredited it to Winning Business
Stronger relationships: Moving from transactional selling to genuine, longer-term partnership with clients
Unified teams: Reduced silos between sales, delivery, and leadership
Repeatable success: The consistent use of a system that doesn't rely on individual brilliance