Value By Design (VBD)
The expectations on your business are growing. Your instinct might be to try to meet them by squeezing more from your existing structure - optimising departments or cutting costs within silos. But you can't achieve significant improvement by tweaking your existing structures. You need to move beyond managing “boxes and lines” and focus on how value flows across your organisation.
"When you try to implement a brilliant new strategy with a broken process, the process will win every time"
Whether it's in a newly established company/team or you are renewing an existing set up, our Value By Design (VBD) process helps you to optimise your whole system to transform your business performance.

How the VBD process works
We guide your leaders through designing/redesigning your system around value creation.
1. Understanding the system and mapping the current flow
Your leaders and their teams review the organisation and identify key stakeholders, and exactly where work currently flows, slows down, or becomes trapped between functions
2. Designing the desired flow
Using customer and stakeholder needs as the starting point, your leaders redesign how work should flow to deliver value more effectively and reduce unnecessary delays
3. Identifying implications
Your team identifies the specific changes they need to make to processes, roles, and accountability structures to support the improved, redesigned flow
4. Implementing the transformation Your leaders build a practical, "defect-free" transformation plan and establish feedback loops to ensure the new operating model consistently produces better outcomes in practice
5.Set up the system for ongoing renewal Your leaders take an an 'Obeya style' approach creating a dedicated space where the critical elements of running and improving your organisation, function or project are made visible, shared, and actionable in one place. This brings together strategy, customer needs, performance metrics, problems, and short to mid-term actions on the walls so that leaders and teams can align quickly, see the whole system, and make informed decisions in real time.
The impact
Our clients have seen significant results following completing VBD.
Examples include:
€10M+
annual savings in distribution operations since 2017
£1M
reduction in construction costs through improved collaboration across the healthcare supply chain
7%
reduction in healthcare facility costs through better design and coordination
Beyond financial improvements, our clients experience:
- Faster delivery of products and services
- Reduced delays across departments
- Improved collaboration across teams
- Greater ability to capture customer opportunity before competitors
Value By Design (VBD) ensures your operating model is optimised to deliver your value adding change goals. Alongside that, Increasing Organisation Effectiveness (IOE) process gives your leaders the tools required to drive change effectively.
Together they help organisations move from vision and strategy to practical, sustained execution.
Learn about Increasing Organisation Effectiveness (IOE) →

